Dug them both. Picking a favorite horror movie is a bit like choosing a favorite child, you love them all in their own ways. Or so I’m told… I don’t have kids of my own. If I did, I’d probably like the one who likes horror movies the best.
That said, “It Follows” got my vote, mostly because it was assigned heads on an impromptu coin flip.
Story wise, they both offer a very interesting take on the theme, and do so in unique-yet-similar ways. If we expand the criteria to Production/Direction, “It Follows” tips the scales for me, the visual language was killer (no pun intended). SMILE hit all the modern notes, and hit them well; IT FOLLOWS feels timeless, not just in the ambiguous time period, but in style. Lots of vintage technique mixed with the modern.
Easy to see the influence “It Follows” had on “Smile.” I’d wager an entire McDonald’s Value Meal that Parker Finn saw It Follows and said to himself: “… hmmm…. that gives me an idea for a short film…”
… Then somebody saw the short and said, “… hmmm… what if this was 90 minutes?…”
Ultimately: “Smile” makes me want to check under my bed before going to sleep. “It Follows” makes me want to look six blocks down the road in all directions before checking under my bed.